Boston NOW


Event Date

Thu, Jan 16, 2014


Rochester, NY

About This Activity

Boston NOW: Make your 2014 Boston marathon weekend the experience of a lifetime! At Fleet Feet Sports our Boston Now program is about more than running the race. It’s about developing lasting bonds with your training partners and creating unforgettable memories in Boston over race weekend. Official race sponsor Adidas in partnership with the Boston Marathon and BAA returns as exclusive sponsors of this program bringing participants with unmatched “behind the velvet rope” experience in Boston. You must be signed up and planning to run the 2014 Boston Marathon to participate in this program. 

Coached Workouts occur:

  • Tuesday 6AM workout
  • Thursday 6PM tempo speed workout
  • Saturday 7:30AM long run

Amenities in Boston:

  • Private Adidas charter busses to the start line in Hopkinton – stay on the bus until your wave start and leave your gear on the bus. Buses will return gear to finishers lounge for quick retrieval post-race.
  • Invitation (open to family members and guests) to official Boston 365 Welcome Reception and Running Industry Party hosted by the Competitor Group and Adidas.
  • Early admission to the John Hancock Health and Fitness Expo Saturday morning; one hour before doors open to the public.
  • Fenway Park or Sam Adams Brewery VIP tour on Saturday
  • Pre-race private dinner for program participants (friends and family may join you they are covered in the cost of their meal) in Boston’s North End early Sunday evening.
  • VIP pre-race lounge for runners prior to boarding busses to start line. Open at 5AM with coffee, bagels, hydration and gear drop.
  • In-race hospitality in the lounge for family and friends
  • VIP finishers lounge including gear pick up, massage, food and beverage (beer!) for you and your family. 

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