VP, Connected Fitness Strategy and Integration at Under Armour
Partner at Edgehill Venture Partners
Vice President, Operations at Health Insurance Innovations
President at Measure Media
Founder at Fonticons
Y Combinator Graduate
We are more than online race registration and event management software.
Our technology creates a great event experience for runners, cyclists, and triathletes.
From driving new participants, to collecting data insights resulting in better decisions,
to offering time-saving automated processes that set our clients apart from their competition,
we make event management easier and more profitable.
We act as a payment facilitator for race directors and club managers. We process race
participant, sponsor, and club member registrations, both online and onsite. The company
charges a processing fee to registrants, while providing in-kind event management SaaS solutions
to race directors. Our all-in-one web-based software suite includes
vendor management solutions.
Athletes sign up for our clients’ events and clubs on LocalRaces.com, the nation’s largest network
of local running and cycling communities, where we host thousands of event, club, and trail profiles
in all 381 U.S. metropolitan areas. We provide every registered athlete
web-based tools and mobile
applications to manage their upcoming race itineraries, past results, club memberships, personal
records, goals, and training runs and rides.
Our media properties and mobile applications are powered by our proprietary LocalRaces API, which
aggregates race event, trail, club, and athlete meta data supplied by athletes, race directors,
other event engines, race result databases, and training applications like Strava and Garmin.
Please contact us to inquire about our race director services or to discuss strategic partnerships.
We are also hiring amazing account managers and awesome developers familiar with
VIEW RACE DASHBOARD DEMO
President & Co-Founder
Toby has been an industry leader in online marketing and platform development for over 15 years.
Prior to LocalRaces, he was the President and Co-Founder of ValidClick, an online ad network based
in Kansas City. After ValidClick was acquired by Inuvo, he served as Inuvo's VP of Strategic Partnerships
and Corporate Counsel. Prior to ValidClick, he was a business development manager and corporate attorney
at Adknowledge, an online behavioral marketing pioneer. Toby earned a B.S. in Finance from Missouri State
University and a J.D. from the University of Missouri School of Law. Toby competes in both triathlons
and marathons, including the 2012 Chicago Triathlon, 2013 Chicago Marathon, and 2014 Boston Marathon.
Partner Manager & Co-Founder
Ashleigh has been a race director for five years as owner of Starlit Running Co., LLC.
She is also an experienced copywriter and author of articles about running and race directing.
Ashleigh earned her B.S. in Nursing from Missouri Southern State University. Ashleigh has competed
in over 15 marathons, including three Boston Marathons (2006, 2013, 2014).
Tyler is a veteran software developer who started programming for Windows (back when that was cool) but now specializes in web and
mobile app development. Prior to LocalRaces, he was a Development Leader at PILR TECH, a Joplin-based software development company.
Tyler earned a B.S. in Computer and Information Sciences from Missouri Southern State University. Tyler has not yet competed in a
long distance race, but he is thinking about getting a treadmill desk to run while he codes.
Operations & Referral Network Manager
Scott manages our operations, client relations, and referral network. Prior to LocalRaces, he was V.P. of Operations of Egora Group, a collection of online retail stores. Scott also officiates high school and college football. He participates in local 5Ks and obstacle runs and is active in his church.
CEO/Director of Sales
My name is Tom and I am the CEO/Director of Sales at LocalRaces.com. In addition to my duties at LocalRaces, I am the founder of the Twelveone Group,
one of largest event management firms in the Midwest. My passion is to make your events famous, sponsors smile, participants return, and race
directors sane. My motto is give 100% at all times, unless you are donating blood.
Project Manager - Recovr Mattress
Samuel Smith is the Project Manager for Recovr Mattress. Samuel has been in the furniture industry for over 20 years. He has been a District Manager, Area Manager,
Store Manager for several brick and mortar retail locations and understands both construction as well as the selling sides of the business. Having helped design
a very successful all foam line in 2015 for Joplimo Mattress. Those designs are still being used today. Focus on the Customer and Customer experience is his
major driver in life. Samuel brings knowledge and years of operational experience to the team. He has a wonderful family and enjoys the sport of golf.